I shot and edited a social media ad for the local bar and brewery, Docks Beers, highlighting their popular beer line called Hard Graft. Docks Beers has a distinctive theme centred around dock work and working-class culture, which resonates perfectly with their hometown of Grimsby.
For this project, I transformed my living room into a mini studio, using various editing techniques to create a cool and slick short video. The ad captures the essence of Hard Graft, blending the brewery's gritty, hardworking ethos with a modern, stylish aesthetic. This social media ad aims to attract beer enthusiasts and celebrate the unique character of Docks Beers.